Oddly Satisfying

Tom Schumacher
Apr 3, 2018
1 min read

Got inspired by another post... There really is something strangely gratifying about finding objects that fit perfectly inside other objects. I was taken back by the visuals within this post, which surprised me. I might have slight OCD.... I definitely exprience this when I putting my girls toys away trying to perfectly fit everything into their closet, or when making their lunch trying to fit their sandwich & snacks perfectly into their lunch boxes, you know this feeling. It's so visceral .. it got me thinking.. What brands can connect to this oddly satisfying feeling through these visuals? So I began to play around... basically did what every student copywriter has done... take dynamic photo threw a logo & tag on it. Forgive my poor photoshop but you get the idea... I hope.

Enjoy the full post at http://www.viralforest.com/photos-things-fitting-perfectly-things/

After quick research... Airbnb did do similar ads in the past, but with illustration... <great minds> but I feel these images from this post work harder...and really connect you to that oddly satisfying feeling.. curios to hear other thoughts?

Other brands that could tap into this feeling off the top of the dome: Container Store, Crate & Barrel, Ikea..