Cracker Barrel #BradsWife #ClapBack

Copy done by Tom Schumacher Senior CW

Pinnacle Advertising Schaumburg, IL

https://www.instagram.com/hustleman/

Design done by Kelly Ward Senior Graphic Artist

Pinnacle Advertising Schaumburg, IL

https://www.instagram.com/kellyward9/

At first we were just going to pile onto the #Bradswife firestorm, and just let Cracker Barrel have it…. We even mocked up a few spoof billboards for fun.

But then we thought what if Cracker Barrel was our client? How would we handle it? People get fired everyday rightfully so or not, and this could easily happen to anyone of our clients at any time. For all we know, Brad’s wife could have deserved to be let go. After 11 years, she became indignant. Showing up late to work, walking around like she owned the place, and handing out free slices of pie to all her friends. (or she’s the model employee but that's not the point) We want to address the trollers. So, we decided to switch it up, and defend Cracker Barrel. Like a true judo master, we want to use the force that’s relentlessly charging toward The Barrel and flip it on it’s head. With the goal of winning the internet, but IRL! We had some fun. We mocked up some billboards, which all could be used as social posts as well. It’s Time for the Crackle Barrel #Clapback. We also came up with some promotions as well… Mention #Bradswife get a free piece a bacon, because bacon makes everything better. Also, created a limited time breakfast menu item “Troll in The Hole,” recipe to follow..

Soon, this will all be behind them, and everyone will forget about Brad’s Wife, but we will remember how Cracker Barrel handled this situation, so why not leave your fans with a smile. Don’t remain silent… embrace it and have fun. Unfortunately, like it or not.. this is the cost of doing business this day and age!

Godspeed!

We look forward to seeing the #clapback